Today’s world features a multitude of opportunities for budding entrepreneurs. This is largely due to the advancements in the IT and communication world that has made the internet the phenomenon it is today. According to Mckinsey, the Internet accounted for 21 percent of the GDP growth in mature economies over the past 5 years.
Although many entrepreneurs are taking advantage of this opportunity, some are missing out valuable revenues due to a number of simple reasons that are termed as ‘not keeping to the basics’, which essentially means- ensuring customer’s satisfaction. Many think business is all about the money making, and while this attribute of business is true, a business need to keep its customers happy in order to keep the cash coming in. Generally speaking, it is also cheaper and easier to keep an existing customer happy than to acquire a new customer.
This leads us to the heart of this piece today…customer support for startups.
What is Customer Support?
In an article by Intercom, they explained it quite comprehensively. In a nutshell, this is a pretty straight forward concept to comprehend, and can even be interpreted literally as it is. Being available to your customers, in a timely manner, whenever they have queries about your company or products, when they need assistance using any one of your availed resources of goods purchased from you.
There are few options in customer service for startups to opt for, but we’ll focus on a particular one that has persisted throughout the years…call centers for startups.
Selecting a Call Center for your Business
When comparing call centers for startups, a number of factors come into consideration. Let’s highlight few:
- Pricing: The price always comes into play in such instances. You need to consider the call center’s pricing versus the quality of support it will avail for your company. Some models focus more on the number of clients serviced rather than the quality of the support.
- Focus Area: Based on its trained personnel and current clients, is it well suited to handle customer support issues pertaining to the products or services your business offers?
- Point of Contact: Is your account manager, and the person that will be in charge of the onboarding process, seems like a person that you would like to work with? The quality of communication and the professional level of this person will be crucial to the success of the entire outsourcing process.
- Onboarding Process: Were they offered a structured onboarding process for new clients that made sense to you considering the number of customers your business is accustomed to servicing and the complexity of your service?
Merits of Employing a Call center for your Company
- Implementing call centers as a mean towards customer support for startups, has been proven to increase the overall customer satisfaction, which in turn, raises customer retention, sales from repeat customers as well as referrals as a result of the good service.
- Customer service for startups always eats up a considerable amount of the budget allocations of the company. By outsourcing or hiring a third party to handle this for the company, costs can be considerably cut down.
- Call centers for startups are means via which the company can get unfiltered customer complaints, comments and praise as well. This means the company can always get an honest view on the quality of the goods or services it avails and also means to improve on them.
To summarize, good customer support is an essential part of growing and maintaining a successful business. Covering this aspect with call centers services is one effective way to go about it.
